Duration
Four Years
Medium of instruction
English
Degree awarding body
SCD
Program Mission
The mission of the Visual Communication Program is to equip students with innovative design thinking approaches to communicate visually and effectively using theoretical and practical exposure to pursue a professional career.
Accreditation
Institutionally Accredited by OAAAQA & Overseen by the MOHERI in the Sultanate of Oman.
Substantial Equivalency of the Bachelor of Science in Interior Design from the National Association of Schools of Art and Design (NASAD).
Quality Assurance Certificate from the Accreditation and Quality Assurance Commission for Higher Education Institutions (AQACHEI - Jordan).
Program Description
The Bachelor of Science in Visual Communication is a four-year program for students seeking a more focused and intensive understanding of Visual Communication Design strategies using media-based design solutions. The specialized curriculum interweaves theoretical courses and practical studios to provide students with solid creative, artistic, and intellectual skills. The program gives analytical, formal, sensory, and technical experience, emphasizing a thorough understanding of the design process, structure, materials, and techniques. Students explore theoretical and historical design views and develop their drawing skills and conceptual thinking by developing skills in illustration, typography, and layout design projects. The program allows them to understand how visual communication media effectively express content, messages, and information in visual media design solutions.
Program Objectives
- To communicate ideas with visual messages effectively to inform, persuade, and incite individuals.
- To combine visual elements and analytical skills to produce visual communication solutions.
- To develop a variety of media using the design process.
- To use advanced technologies and techniques to express content, message, and information.
- To prepare a generation of visual designers with intellectual and innovative skills.
Program Learning Outcomes
- Practice general educational knowledge, such as research skills, business, and psychological principles, to apply them in their respective professions.
- Develop English proficiency to communicate effectively using art and design terminology.
- Apply art and design elements and principles to create artwork.
- Identify the influence of significant cultural and aesthetic trends, both historical and contemporary.
- Demonstrate creative skills using media design principles and conceptual thinking techniques in visual design solutions.
- Build the necessary professional skills using visual communication media strategies to compete in the international marketplace.
- Employ visual ideation professionally to communicate with a target audience using user-centered design methodologies.
- Integrate design-thinking processes using advanced technology to promote competence and creativity.
first
Year
Year
Semester 1
ART510
Drawing I
3
DES511
Design Studio I A/B *
4
DES512
Technical Graphics I
3
DES513
Introduction to Design
3
ENG500
English for Art & Design 1
3
Semester 2
PHO510
Photography I
3
ART610
Drawing II
3
DES611
Design Studio II A/B *
4
LRT600
Learning Research Techniques
3
VCD510
Digital Design
3
second
Year
Year
Semester 1
ART613
Perspective Drawing
3
ENG600
English for Art & Design 2
3
VCD610
Digital Illustration
3
CST510
History of Oman Civilization
3
VCD611
Design Process
3
Semester 2
DES720
History of Design
3
MKT611
Digital Marketing
3
ELEC500
Visual Communication Elective
3
VCD710
Corporate Identity Design
3
VCD711
Introduction to Typography
3
ART719
Sketching
3
third
Year
Year
Semester 1
PSY500
Introduction to Psychology
3
ENG700
Fundamental of Oral Communication
3
VCD810
Advanced Typography
3
VCD719
Layout Design
3
VCD712
User Interface Design (UI)
3
Semester 2
VCD713
History of Visual communication Design
3
ENG800
English Academic Writing
3
ANI814
Motion Design
3
ELEC600
Visual Communication Elective
3
VCD811
User Experience Design (UX)
3
VCD812
Creative Thinking
3
fourth
Year
Year
Semester 1
VCD813
Social Media Design
3
VCD814
Advertising Design
3
VCD716
Art of Calligraphy
3
VCD714
Visual Communication Seminar
4
VCD715
Infographics
3
Semester 2
VCD718
Digital Publishing
3
ENT600
Entrepreneurship
3
VCD816
Visual Communication Internship
1
VCD817
Visual Communication Senior Study
5
VCD818
Portfolio Design
3
VCD819
Media Development
3
Semester 1
ART510
Drawing I
3
DES511
Design Studio I A/B *
4
DES512
Technical Graphics I
3
DES513
Introduction to Design
3
ENG500
English for Art & Design 1
3
Semester 2
PHO510
Photography I
3
ART610
Drawing II
3
DES611
Design Studio II A/B *
4
LRT600
Learning Research Techniques
3
VCD510
Digital Design
3
Semester 1
ART613
Perspective Drawing
3
ENG600
English for Art & Design 2
3
VCD610
Digital Illustration
3
CST510
History of Oman Civilization
3
VCD611
Design Process
3
Semester 2
DES720
History of Design
3
MKT611
Digital Marketing
3
ELEC500
Visual Communication Elective
3
VCD710
Corporate Identity Design
3
VCD711
Introduction to Typography
3
ART719
Sketching
3
Semester 1
PSY500
Introduction to Psychology
3
ENG700
Fundamental of Oral Communication
3
VCD810
Advanced Typography
3
VCD719
Layout Design
3
VCD712
User Interface Design (UI)
3
Semester 2
VCD713
History of Visual communication Design
3
ENG800
English Academic Writing
3
ANI814
Motion Design
3
ELEC600
Visual Communication Elective
3
VCD811
User Experience Design (UX)
3
VCD812
Creative Thinking
3
Semester 1
VCD813
Social Media Design
3
VCD814
Advertising Design
3
VCD716
Art of Calligraphy
3
VCD714
Visual Communication Seminar
4
VCD715
Infographics
3
Semester 2
VCD718
Digital Publishing
3
ENT600
Entrepreneurship
3
VCD816
Visual Communication Internship
1
VCD817
Visual Communication Senior Study
5
VCD818
Portfolio Design
3
VCD819
Media Development
3
Course Details
Drawing I is a design foundation course which focuses on the basics of drawing and its terminology. Students will learn how to draw objects from direct observation using different mediums and techniques that allow them to create the illusion of three-dimensional objects. Students will learn the skills of using lines, shapes, tones, textures, light and shadow, perspective and color to draw a balanced still life composition.
Design Studio I A/B is integration of two dimensional and three-dimensional design that introduces fundamental concepts, materials, processes, and vocabulary related to design. It provides students with an opportunity to explore important aspects in design. Design Studio I A is an introduction to the basics of two-dimensional composition, focusing on elements and principles of design identification and use them. Furthermore, Design Studio I B covers three-dimensional structures and focuses on concepts such as mass, volume, space, proportion and other elements. In addition, it covers transformation of two-dimensional to three-dimensional structures.
The course will introduce the basics of engineering technical drawing terminology and skills utilizing mechanical drawing and free hand drafting. At the beginning, it will start with orthographic projections (Two- Dimensional presentation) then we will move on to isometric drawing (Three - Dimensional presentation) along with topics of sectional views and dimensioning.
Introduction to Design; is an introductory course to design in relation to different visual arts and their cultural manifestations of the 20th century and beyond. This course is meant as a theory course complementary to the practical design studio courses. Design elements, principles and concepts will be investigated, both separately as well as collectively as important components of the design process.
This course is intended to enhance students’ English language proficiency in art and design. Students are exposed to authentic materials to develop their art and design vocabulary repertoire. It helps students to reinforce their writing and presentation skills that further builds the academic knowledge that students need to succeed in their major programs.
The course covers the fundamentals of photography. It includes an overview of photography, camera, and eye vision ideas and information on various approaches and camera lens operation. Additionally, it explores how basic developments in digital photography have altered how photographers are employed.
Drawing II is a studio course for foundation that focuses on the study of basic human anatomy and its terminology. The course helps students to develop drawing skills using appropriate mediums and techniques. It places emphasis on drawing portraits, figures and body parts with the understanding of correct measurements, proportions, scale, light, shadow and depth.
Design Studio II A/B is a continuation of Design Studio I A/B. In the course, (Design studio II A) incorporates two-dimensional and three-dimensional design focusing on the two-dimensional interpretation of concepts using a variety of tools, materials, processes, techniques, and visual representations with focus on composition to express unique design solutions of the two-dimensional surfaces. (Design Studio II B) focuses on transformation of two-dimensional design to three-dimensional form. Students will follow a process of critical thinking and investigation to explore advanced design solutions concerning the three-dimensional narrative aspects of mass, volume, construction, movement and space in a creative representation, focusing on conceptual development and artistic expression.
Learning Research Techniques is intended to acquaint students with methods, tools and techniques applicable to a research proposal preparation in general with a particular emphasis on theoretical and historical precedent in Art and Design. The course is designed to guide students through the research process, data collection methods, analysis and evaluation to produce an art and design research report that follow the scientific research process and adhere to American Psychological Association(APA) guidelines.
Digital Design course is an introduction to the digital image processes which will be used in designing all types of visual media, as one of the tributaries of print and digital design. Image processing, improving its quality, and color correction are among the important topics covered by the course in terms of design and its uses. Defining the vector images and bitmaps images and their uses in the field of design, identifying the different types of image extensions and their uses, types of images, quality, and their uses are important matters. Practical exercises and projects are the way to provide the student with their needs in the various design processes.
Perspective Drawing is an introduction to three-dimensional representational drawing on a two-dimensional surface. Projects include various studies of width, depth, and height in relation to each other, considering one or more vanishing points. Perspective drawing investigates, landscape and human body, with respect to light, shadow and color from the Fine Arts point of view.
This course is intended to enhance students’ English language proficiency in art and design. Students are exposed to authentic materials to develop their art and design vocabulary repertoire. It helps students to reinforce their writing and presentation skills that further builds the academic knowledge that students need to succeed in their major programs.
Digital Illustration is is an intermediate level lab course that teaches the fundamentals of the digital Design. As an intermediate level, this course emphasizes on the technical proficiency and the creativity throughout color, text, layout, raster graphics and manipulation of vector graphics as an advanced understanding of pixels and vectors. The course is based on exercises, discussions, critiques, demonstrations and presentations.
هذا المقرر يعرف الطالب بسلطنة عمان من حيث الموقع والتضاريس والمناخ ، والثروات الاقتصادية والزراعية والحيوانية والسمكية والمعدنية والصناعية والتجارية ،ودور العمانيين في التجارة العالمية قديما وحديثا ، وكيفية إسلام أهل عمان. تعريف الطالب بفن العمارة العمانية : القلاع والحصون ودخولها في سجل التراث العالمي . تعريف الطالب بأهمية الأفلاج العمانية ، ويحدد الطالب ما تتميز به الصناعات الحرفية من غزل ونسيج وصناعة الخنجر العماني والحلي الفضية وصناعة السفن بأنواعها المختلفة ، و صناعة الفخار واستخراج النحاس وتصنيعه قديما وحديثا.
Design Process course underlines the models of design process, student will practice stages of design thinking to apply visual solution techniques as a strategical relevance to visual communication design. Student will learn to analyze the information to Convey the extracted meaning visually. The course focuses on design thinking using the elements’ variables of design principles, for a visually adaptive design form.
Introduction to Design; is an introductory course to design in relation to different visual arts and their cultural manifestations of the 20th century and beyond. This course is meant as a theory course complementary to the practical design studio courses. Design elements, principles and concepts will be investigated, both separately as well as collectively as important components of the design process.
The digital marketing course equips students to promote and market their visual communication design services. It also aims at picking up more client works, from their networks to maintain a sufficient workload. This allows students to incorporate global or cultural factors and gain a better understanding of how various factors need to be considered in promoting and marketing their design services and products.
The elective course is an opportunity to develop the student's performance by selecting one of the academic courses that support the student's learning and knowledge, this course will pursue the elective courses offered by the department, and the student can also choose one of the elective courses offered through the different majors of the college, provided that the academic advisor agrees to study this subject in a way that supports the study field
Corporate Identity Design course introduces the study of creating brand identity that indicates the brand. It explores brand personality, user research, logo design, visual elements, and style guide. Provides students the chance to work deeply in corporate identity manual to meet the requirement of a design house. Enable students to design all visual communication materials through the creative approach of color, typography, composition and visual conventions for two-dimensional solutions.
Introduction to Typography course designed to provide basics, principles, and history of typography, Type characters anatomy, families, and grade system to be used in different types of visual designs. Emphasis is placed to experiment with a range of conceptual approaches to using type at different scales and in different areas of design and visual communication. Employ the required skills of typography to be used in the design. Students will apply the technical influences in type aesthetically and technically. Enable to develop of a series of exercises to cover the typographic layout and fundamentals of typesetting design.
Sketching is a studio that deals with the method of quick drawing to capture a scene, a figure, a gesture or to record an idea, and illustrate them in shapes, lines, tones and textures. This course focuses on freehand drawing techniques and experimenting with different mediums such as ink, pencil, pen, charcoal and watercolour.
Introduction to Psychology familiarizes students to the fundamental principles of psychology which helps them to understand themselves and see how psychology addresses issues pertaining to everyday life to improve well-being and academic performance. It also helps them to explore specific mental strategies to enhance their aesthetic and creative thinking relevant in their own art and design projects.
Fundamentals of Oral Communication course enhances students’ ability to write, practice and deliver speeches within the area of art and design. This course helps students to use verbal and non-verbal communication skills to deliver a variety of speeches. It aims at improving students’ ability to communicate confidently and effectively during their art/design juries, classroom presentations and workplace presentations beyond college.
Advanced typography course is a studio course persistent the implementation of typography as a functional and expressive way to solve typographic visual design problems. Students will be fed a set of types and techniques. The assertion is placed on an understanding and development of typographic values the style of typographic design. Students will investigate, construction, and hierarchy in the accomplishment of Visual Communication Design projects for printing publications, products, and/or digital media.
Layout design course focuses on the layout design principles for the visual design of publication and editorial designs, to present the visual elements that communicate to enables the audience to receive them with a minimum effort. Employ the required skills of the grid, structure hierarchy and specific measurements and relationships used in a design, allowing the student to control information and facilitate creativity. Enable students to design different types of publications, including newsletters, magazines, posters, and digital application such as webpages, e-books, and more visual communication designs.
User Interface design is a fundamental level to prepare students for cross-media solutions by applying the principle of layout design as well as typography, which involves critical understanding of user-cantered-design for to web-based sites, mobile apps, and game design. This course teaches recent technology standards and methodologies. On advance, how to design user interface based on obtained client requirement. Student will practice critical thinking methods to articulate interactivity’s flow visually.
History of visual communication design course focuses on visual communication media productions from prehistoric ages to the digital age. Study the correlations between different cultures, inventions, and time paths on the development of visual communication media physically and aesthetically. The history of visual communication course drives the learners to develop their own perspective in visual communication through recognizing, analysing, employing causes and motives for the evolution of visual communication through historical events. The history of visual communication design course uses presentations, reports, research papers, and discussions to facilitate the creation of students' practical projects.
This course enhances students’ academic writing skills in the field of art and design. It aims at exposing students to challenging authentic texts to strengthen their ability to describe, analyze, evaluate and interpret artistic works using specialized concepts and terminology.
Motion Design course provides students with the occasion to develop their creativity and innovative thinking skills in a complex media environment. Students learn how to create 2 and 3 dimensions animations, video graphics, , gaming, interactive presentations, and web development. according to the continues change of technology, the course seeks designers who can conform to new techniques and trends, as well as be skilled in compositing and visual effects.
The elective course is an opportunity to develop the student's performance by selecting one of the academic courses that support the student's learning and knowledge, this course will pursue the elective courses offered by the department, and the student can also choose one of the elective courses offered through the different majors of the college, provided that the academic advisor agrees to study this subject in a way that supports the study field
User Experience Design (UX) course is a design term used present the process to create products by studying user behavior and understanding user motivations which aims at providing better and meaningful digital experiences. This course present to the whole process of the design from integrating and acquiring the product including the research aspects, design, branding, evaluation methodologies for the user's interaction. Student will learn to explore, analyze user problems, and critique design decisions, using conception and communication of user-centered design, through characters, user mood boards, design structure and design prototype.
Creative thinking course will develop students’ competences to learn advanced techniques for improving the originality of their concepts as a practice for visual rhetoric techniques. They will have open discussions and peer review classes for improving problem states and solving techniques. Students will go through creative thinking tools to be mapped for art & design solutions.
Social media design course focus on the creation of high attracting visual communication designs using the pervasive impact social media is having on societies. Employ the visual attraction principles of traditional designs and reproducing them following the different social media like Facebook, Instagram, Pinterest, youtube, and other platforms that help to be noticed online. Implement specific attention for strategic media to create attracts visual designs of social media. Emphasis on investigating the theoretical and cultural aspects of social media to understand how this form of communication changes the relationship between individuals and communities.
Advertising is one of the most important tools used by businesses to attract attention to their products and services. There are numerous ways in which advertising can be executed. Whether it is done in print, such as billboards and flyers, or online, the goal remains the same. To inform, promote and sell. As designers, it is imperative we grasp how to design for all types and categories of advertising, through concentrated research to understand the anatomy of a successful advertising campaign. This course will focus on creatively appealing to a certain audience to sell a product or service. Students will also learn about client positioning and its importance in advertising design by applying creative marketing strategies to their final outcome. The course will also focus on research and brainstorming techniques.
Art of Calligraphy course focuses on developing the Arabic alphabet visually to be used as an artistic type form of visual communication. The course will cover samples of Islamic calligraphy as a fundamental practice to understand the formulation of Arabic typeface. The student will have the chance to create a new Arabic font and examine the type’s legibility through calligraphic composition forms.
Visual Communication seminar course focuses in-depth on contemporary attention topics in visual communication researches and media. The theories incorporation of linked disciplines in Visual Communication Design enhances project research that results in developing a design project in Visual Communication senior studies course. This Visual Communication seminar course uses presentations, peer critiques, project plans, research papers, and discussions to emphasize academic research methods and their role in the visual communication filed.
Infographic course is a combination of graphics and information to perform a graphic visual information for data, or knowledge purposed to present information clearly and quickly. Information and graphics can make humanity's knowledge efficient by using design elements to reinforcement the human visual system's capability to view and understand styles and directions. Infographics have been used in creating social media, newspapers, modern maps, conceptual layout, public transportation maps, and some books are almost entirely made up of information graphics.
Digital publishing course focuses on choosing and employing digital technologies, and artificial intelligence to design and publish interactive and editorial content on digital devices such as smartphones, tablets, tvs, computers, and other emerging technologies. Design strategies for digital publishing, create and format content, artificial intelligence production workflows, distribution for different digital publishing formats, optimize content for various audiences and digital platforms, and organize digital publishing content to include interaction. Understand the file types used in digital publishing and formats.
The Entrepreneurship course familiarizes students to the various business opportunities available in the country and gain the necessary business skills to initiate a small or medium scale business. Students will gain knowledge about business decision-making skills and value of self-employment. An introduction to the national legal procedures, economic perspective and few concepts of globally sustainable practices are also covered.
Visual Communication Internship course introduces students to the professional learning experience of visual communication design disciplines. students will have an important experimental learning chance, typically with a governmental, non-profit company, or community-based organizations. They might choose a related-major firm to complete the required training hours. Student able to identify and apply for the occasion of interest, working in different climates rather than studios or educational labs.
Visual Communication senior studies course focuses on developing the final year Visual Communication Design project based on their approved Visual Communication seminar research. The main purpose of the Visual Communication senior studies course is to ensure students' readiness to enter the labour market in Visual Communication Design in terms of knowledge and skills. Enhance the students' ability to employ their Visual Communication cumulative knowledge to produce effective design solutions for a full editorial publishing and advertising campaign. The Visual Communication senior studies course uses presentations, peer critiques, project plans, and discussions to facilitate the creation of students' final projects.
Portfolio Design course will explore more unique personal and conceptual approaches for por6olio design. Students will have the opportunity to experiment within each recent project of courses they already studied. A responsive student will become familiar with traditional and digital mediums, the means of creating and delivering art, the skills of illustration and design, and the expectations of working as designer in the field.
Media development course is integral to media design studies in visual communication. In this course student will introduced to plan, and develop websites using Media development tools. This course serves as an extensive exploration of website navigation and interactivity. Topics covered include basic and enhanced site structure and optimization of cross-media graphics. This course is taught through projects, discussions and critiques.
Head of Visual Communication Department
I want to welcome you into the world of innovation and creativity. Now you are part of the hup of design creativity. you will have a great message is to provide your community with the best design solutions that contribute to the development of these societies throughout your design career.
Dr. Sherif Galal,
Head of Visual Communication Department
Scientific College of Design
1
Success in General Education Diploma or its Equivalent.2
The student should get a minimum grade of C- in Design Studio I & Design Studio II courses.3
The student should get C- at least in Introduction to Computer Graphics courseVisual Communication
Tuition Fees
| Duration | Credit Hours | Fees | Other Fees | Sub Total | |
|---|---|---|---|---|---|
| General Foundation Program | 2 Semesters | - | 2,575 OMR | - | 2,575 OMR |
| Design Foundation Program | 2 Semesters | 33 | 2,475 OMR | 250 OMR | 2,725 OMR |
| Bachelor Degree | 6 Semesters | 99 | 7,425 OMR | 750 OMR | 8,175 OMR |
| Grand Total | 13,475 OMR | ||||
* Fees / tuitions are subject to changed accoridng to the college financial polcies / procedures and upon MoHERI approval
Finance Details
Oman Arab Bank
3128231666500
Bank Muscat
0313029205120016
Sohar International Bank
043020017921
*All payment are accepted through bank deposit.