Duration

Four Years

Medium of instruction

English

Degree awarding body

SCD

Program Mission

The mission of the Graphic Design – Digital Program is to equip students with innovative design thinking approaches to effectively communicate using theoretical knowledge and practical exposure to pursue a professional career.

Accreditation

Institutionally Accredited by OAAAQA & Overseen by the MOHERI in the Sultanate of Oman.
Substantial Equivalency of the Bachelor of Science Graphic Design - Digital from the National Association of Schools of Art and Design (NASAD).
Quality Assurance Certificate from the Accreditation and Quality Assurance Commission for Higher Education Institutions (AQACHEI - Jordan).

Program Description

Graphic design-digital is the process of visually communicating ideas and information through the use of typography, footages and interactive design in digital environment format such as cinema, television, computers and mobile phones. Digital design is a multifaceted discipline which encompasses a variety of contents materials and tools. Products of the digital graphic designer include animation, motion design, information graphics, visual identity, web design in addition to digital graphic solutions for all media types. Scientific College of Design provides a comprehensive education within this wide discipline. Moreover, it strives to prepare proficient, imaginative and resourceful graphic designers with critical minds able to evaluate their own professional work in order to serve a large segment of the community. The college strives also to instill the digital graphic design in order to build futuristic minds and unleash students’ creativity.

Program Objectives

  • Build a general knowledge of the Graphic design field and how to communicate professionally with a target audience through Graphic principles.
  • Prepare students to create their graphic designs with technical, aesthetic, and conceptual ideas based on reproducing their knowledge of art and design principles.
  • Demonstrate the ability to create and develop graphic design projects for different media using appropriate technology for producing specific media, in response to communication problems, including an understanding of principles of visual organization, composition, information hierarchy, symbolic representation, Graphic Design terminology, aesthetics, and the construction of meaningful images.
  • Learning the ability of how to judge and compare visual designs and critique them depends on graphic design principles, message, target audience, media, using professional terminology
  • Provide a learning environment in which innovation, invention, and originality can develop with the influence of significant cultural and aesthetic trends, both historical and contemporary, on art and graphic design applications.
  • Qualify students to master all technical and practical aspects of graphic design with the professional skills and behaviors necessary to compete in the global marketplace for art and design.
  • Promote a multidisciplinary vision, which facilitates the creative thinking ability to translate concepts, principles, and problem-solving techniques into visual messages through a variety of media that inform and persuade target audiences.

Program Learning Outcomes

  • Recognize general educational knowledge such as research skills, business and psychological principles to apply them in their respective profession.
  • Enhance English proficiency level to communicate effectively using art and design terminology.
  • Apply art and design elements and principles to create artworks.
  • Solve design problems to develop graphic design media that are demonstrating knowledge of form and content.
  • Design and generate video and/or animations in a multimedia project using computer applications for digital media/multimedia projects appropriate communication skills.
  • Demonstrate knowledge in the field of web design, working in HTML Coding; develop web page and interactive tools, to make a complete interactive website including multimedia elements.
  • Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
  • Develop graphic design media that are demonstrating knowledge of visual hierarchy of type and image in three-dimensional compositions that leads the audience through a sequential reading of multiple surfaces.
  • Demonstrate knowledge of the physical structure of the visual system, including the eye, receptor cells, important visual pathways, brain structures.
  • Demonstrate and understanding of traditional 2D/3D animation and digital film development processes using the most up-to-date industry tools and techniques.

Career Opportunities

  • Gain employment in a range of fields including Games and Mobile Apps.
  • Find employment as freelancers in a range of fields such as marketing, TV media, education, e-publishing and information technology and more society segments.
  • Manage and produce privately an animated se- quence for a television program, and interactive CD- Rom for Government/Private sectors.
  • Self- employment is also a common option for graduates who are interested in entrepreneurship as the government is supporting and facilitating the es- tablishment of small businesses.
first
Year
Semester 1

ART510

Drawing I

3

DES511

Design Studio I A/B *

4

DES512

Technical Graphics I

3

DES513

Introduction to Design

3

ENG500

English for Art & Design I

3

LRT600

Learning Research Techniques

3

Semester 2

ART610

Drawing II

3

DES611

Design Studio II A/B *

4

ENG600

English for Art & Design II

3

PHO510

Photography I

3

GRA510

Introduction to Computer Graphics *

3

second
Year
Semester 1

DES620

History of Design

3

ENG800

English Academic Writing

3

GRA711

Introduction to Typography

3

ARA510

Arabic Creative Writing

3

GRA610

Intermediate Computer Graphics

3

Semester 2

GRA712

Graphic Design I

3

CST510

History of Oman Civilization

3

ART719

Sketching

3

ELE500

Elective

3

GRA713

Art of Illustration

3

GRA611

History of Graphic Design

3

third
Year
Semester 1

ART718

Digital Art

3

GRA714

Advanced Computer Graphics

3

GRA715

Graphic Design II

3

ENT600

Entrepreneurship

3

GRA716

Advanced Typography

3

PSY500

Introduction to Psychology

3

Semester 2

ART812

History of Modern Art

3

ENG700

Fundamentals of Oral Communication

3

ANI711

Animation Design I: Cutout Animation

3

GRA811

Web Design

3

ELE700

Elective

3

fourth
Year
Semester 1

GRA812

Visual Perception

3

GRA813

Graphic Design Seminar - Digital

4

ANI814

Motion Design

3

ANI712

Computer Animation I

3

MKT611

Digital Marketing

3

Semester 2

GRA815

Graphic Design Senior Studies - Digital

5

GRA816

Art of Calligraphy

3

GRA817

Advanced Interactive Design

3

GRA818

Graphic Design Internship

1

ANI818

Portfolio Design

3

Semester 1

ART510

Drawing I

3

DES511

Design Studio I A/B *

4

DES512

Technical Graphics I

3

DES513

Introduction to Design

3

ENG500

English for Art & Design I

3

LRT600

Learning Research Techniques

3

Semester 2

ART610

Drawing II

3

DES611

Design Studio II A/B *

4

ENG600

English for Art & Design II

3

PHO510

Photography I

3

GRA510

Introduction to Computer Graphics *

3

Semester 1

DES620

History of Design

3

ENG800

English Academic Writing

3

GRA711

Introduction to Typography

3

ARA510

Arabic Creative Writing

3

GRA610

Intermediate Computer Graphics

3

Semester 2

GRA712

Graphic Design I

3

CST510

History of Oman Civilization

3

ART719

Sketching

3

ELE500

Elective

3

GRA713

Art of Illustration

3

GRA611

History of Graphic Design

3

Semester 1

ART718

Digital Art

3

GRA714

Advanced Computer Graphics

3

GRA715

Graphic Design II

3

ENT600

Entrepreneurship

3

GRA716

Advanced Typography

3

PSY500

Introduction to Psychology

3

Semester 2

ART812

History of Modern Art

3

ENG700

Fundamentals of Oral Communication

3

ANI711

Animation Design I: Cutout Animation

3

GRA811

Web Design

3

ELE700

Elective

3

Semester 1

GRA812

Visual Perception

3

GRA813

Graphic Design Seminar - Digital

4

ANI814

Motion Design

3

ANI712

Computer Animation I

3

MKT611

Digital Marketing

3

Semester 2

GRA815

Graphic Design Senior Studies - Digital

5

GRA816

Art of Calligraphy

3

GRA817

Advanced Interactive Design

3

GRA818

Graphic Design Internship

1

ANI818

Portfolio Design

3

Course Details

Drawing I is a design foundation course which focuses on the basics of drawing and its terminology. Students will learn how to draw objects from direct observation using different mediums and techniques that allow them to create the illusion of three-dimensional objects. Students will learn the skills of using lines, shapes, tones, textures, light and shadow, perspective and color to draw a balanced still life composition.
Design Studio I A/B is integration of two dimensional and three-dimensional design that introduces fundamental concepts, materials, processes, and vocabulary related to design. It provides students with an opportunity to explore important aspects in design. Design Studio I A is an introduction to the basics of two-dimensional composition, focusing on elements and principles of design identification and use them. Furthermore, Design Studio I B covers three-dimensional structures and focuses on concepts such as mass, volume, space, proportion and other elements. In addition, it covers transformation of two-dimensional to three-dimensional structures.
The course will introduce the basics of engineering technical drawing terminology and skills utilizing mechanical drawing and free hand drafting. At the beginning, it will start with orthographic projections (Two- Dimensional presentation) then we will move on to isometric drawing (Three - Dimensional presentation) along with topics of sectional views and dimensioning.
Introduction to Design; is an introductory course to design in relation to different visual arts and their cultural manifestations of the 20th century and beyond. This course is meant as a theory course complementary to the practical design studio courses. Design elements, principles and concepts will be investigated, both separately as well as collectively as important components of the design process.
This course is designed to familiarize students with academic English in art and design context. Students are exposed to a wide range of relevant and authentic materials to increase their specialized vocabulary repertoire. It also enhances students’ writing and oral presentation skills that further builds their academic knowledge focused on art and design.
Learning Research Techniques is intended to acquaint students with methods, tools and techniques applicable to a research proposal preparation in general with a particular emphasis on theoretical and historical precedent in Art and Design. The course is designed to guide students through the research process, data collection methods, analysis and evaluation to produce an art and design research report that follow the scientific research process and adhere to American Psychological Association(APA) guidelines.
Drawing II is a studio course for foundation that focuses on the study of basic human anatomy and its terminology.  The course helps students to develop drawing skills using appropriate mediums and techniques.  It places emphasis on drawing portraits, figures and body parts with the understanding of correct measurements, proportions, scale, light, shadow and depth.
Design Studio II A/B is a continuation of Design Studio I A/B. In the course, (Design studio II A) incorporates two-dimensional and three-dimensional design focusing on the two-dimensional interpretation of concepts using a variety of tools, materials, processes, techniques, and visual representations with focus on composition to express unique design solutions of the two-dimensional surfaces. (Design Studio II B) focuses on transformation of two-dimensional design to three-dimensional form. Students will follow a process of critical thinking and investigation to explore advanced design solutions concerning the three-dimensional narrative aspects of mass, volume, construction, movement and space in a creative representation, focusing on conceptual development and artistic expression.
This course is intended to enhance students’ English language proficiency in art and design. Students are exposed to authentic materials to develop their art and design vocabulary repertoire. It helps students to reinforce their writing and presentation skills that further builds the academic knowledge that students need to succeed in their major programs.
The course covers the fundamentals of photography. It includes an overview of photography, camera, and eye vision ideas and information on various approaches and camera lens operation. Additionally, it explores how basic developments in digital photography have altered how photographers are employed.
Introduction to computer graphic, involves the basics of generating and manipulating images using digital media, covering monochrome patterns, control and mix of colors, raster images, scanning, pixel and vector graphics. In addition, this course includes basic exposure to computer platforms such as the basic pixel and vector software used for computer graphics.
History of Design is a survey of design activities from the nineteenth century development of the Arts & Crafts covering major design movements such as Art Nouveau, Art Deco, Bauhaus, and more recent contemporary trends. This course will explore the various demonstrations of these artistic progresses in the applied arts such as Graphic Design, Interior Design, Furniture Design, Product Design, etc. and their relationship to aesthetic ideas and general characteristics behind these movements.
This course enhances students’ academic writing skills in the field of art and design. It aims at exposing students to challenging authentic texts to strengthen their ability to describe, analyze, evaluate and interpret artistic works using specialized concepts and terminology.
In the Introduction to Typography course, students learn principles and history of typography, type characters anatomy, families and grid system to use in different types of visual designs. Students experiment with a range of conceptual approaches to type in different scales and in different areas of design for visual communication. Applying fundamentals of typesetting and other technical skills, they develop a series of designs in typographic layout by giving visual aesthetic design.
يهدف هذا المقررإلى تعريف الطالب بالبيان واللغة وكيفية وصول الثقافة والكتابة إلينا، وصفات الكتابة الجيدة من خلال الوحدة والتجانس والمقصد والتنظيم الكتابي ، والتدريب على أسس الكتابة العربية، وبيان ذلك من خلال تطبيقات نصوص مختلفة تعزز هذا الاتجاه، والتعرف على بعض الاصطلاحات الكتابية من خلال الفِقَر والجمل، والتعرف على أنواع الجمل الخبرية والإنشائية وأنواع كل منها، والتعرف على أوضاع  الجمل من حيث شكلها واكتمالها وتنوع أبنيتها وطولها، والتعرف على الضوابط الإملائية للكتابة، وطريقة كتابة المراسلات والتدريب على التحليل الأدبي والتلخيص وتخير الألفاظ والدلالة المركزية والهامشية، والتدريب على ورقة البحث والتعامل مع الكتابة بأسس علمية منظمة وفق مناهج وأساليب المخططات الكتابية باستخدام التوثيق والملاحظات والحواشي من خلال المخطط التنظيمي للكتابة، ومراجعة المكتوب لكل أنواع الكتابة وطبيعتها ومواصفاتها وعصرها، والتعامل مع النص والكتابة بأسلوب يخدم التلاحم اللغوي ما بين الألفاظ والمعاني تحقيقاً للسلامة اللغوية والتعبير الكتابي.
Intermediate Computer Graphics provides the fundamentals of the digital Design emphasizing on the technical proficiency and the creativity of vector designs using colours, text, layout, raster image and developing computer generated creative visual effects and illustrations.
Graphic Design I course introduces the study of creating brand identity that indicate the brand. It explores brand personality, user research, logo design, visual elements, and style guide. Provides students the chance to work deeply in corporate identity manual to meet the requirement of a design house. Enable students to design all visual communication materials through the creative approach of color, typography, composition and visual conventions for two-dimensional solutions. Employ the layout skills in single and multipage layouts for different graphic materials.
في هذا المقرر يتعرف الطالب على سلطنة عمان من حيث الموقع والتضاريس والمناخ، والثروات الاقتصادية والزراعية والحيوانية والسمكية والمعدنية والصناعية والتجارية، ودور العمانيين في التجارة العالمية قديماً وحديثاً، ومصادر تاريخ عمان القديم وكيفية إسلام أهل عمان وفضائلهم في التاريخ. ويتعريف أيضاً على فن العمارة العمانية: القلاع والحصون ودخولها في سجل التراث العالمي. يقوم الطالب بالتعرف على أهمية الأفلاج العمانية، ويحدد الطالب ما تتميز به الصناعات الحرفية من غزل ونسيج وصناعة الخنجر العماني والحلي الفضية وصناعة السفن بأنواعها المختلفة، و صناعة الفخار واستخراج النحاس وتصنيعه قديماً وحديثاً، ويتعرف الطالب على مجالات النهضة الحديثة في شتى مرافق الحياة وأثرها في تطور حياة المجتمع.
Sketching is a studio that deals with the method of quick drawing to capture a scene, a figure, a gesture or to record an idea, and illustrate them in shapes, lines, tones and textures. This course focuses on freehand drawing techniques and experimenting with different mediums such as ink, pencil, pen, charcoal and watercolor.
The elective course is an opportunity to develop the student's performance by selecting one of the academic courses that support the student's learning and knowledge, this course will pursue the elective courses offered by the department, and the student can also choose one of the elective courses offered through the different majors of the college, provided that the academic advisor agrees to study this subject in a way that supports the study field
Art of Illustration course presents to one of the most important visual arts known for a long time, it is used to express the written text by the drawn image using a range of various techniques, including drawing, painting, printing, cutout paper, and many other visual arts. then will be used in advertising, newspapers, school books and educational materials that are usually used to illustrate the meaning or to a specific concept. it focuses on the development of communication skills using illustration as a tool and a part of the design process. Students can deal with different techniques using the concept of illustrations. deal to create new forms of designs that contribute to the delivery of a particular message, creating a design that always fits with specific literary content. communicates visually their ideas for design through drawing and rendering techniques.
History of Graphic Design course serves as a comprehensive survey of the history of graphic design from prehistoric visual communications to the proliferation of digital technology and contemporary design. This course teaches the evolution of graphic design through the impact of technological advancements, critical events and innovations by historical figures in the field of graphic design. Emphasis is placed on the analysis linking historical events to current graphic design debates. The course is taught through presentations, research paper, writing, readings and discussions.
Digital Art is a studio introducing digital image-making through computer software. Students incorporate images to produce two and three-dimensional designs using various computer digital sketching tools and image-making software. Students will explore various printing technology to implement a composition. Furthermore, students will be introduced to contemporary media, Digital Art history, and Generative Artificial Intelligence. Students will learn about new digital technologies, develop critical and analytical thinking and a practical skillset with which to discuss, evaluate, and enjoy digital artworks.
Advanced Computer Graphics course is a lab course teaches various animation techniques and software. Animation development is explored through the manipulation and integration of images, graphics, sound, and typography in motion. The division of the course is based on demonstrations, presentations, projects, discussions and critiques
Graphic Design II course focuses on the layout design principles for the visual design of publication and editorial designs, to present the visual elements that communicate to enables the audience to receive them with a minimum effort. Employ the required skills of the grid, structure hierarchy and specific measurements and relationships used in a design, allowing the student to control information and facilitate creativity. Enable students to design different types of publications, which include a variety of printed applications such as newsletters, magazines, posters, and digital application such as webpages, eBooks, and more visual communication designs.
The Entrepreneurship course familiarizes students to the various business opportunities available in the country and gain the necessary business skills to initiate a small or medium scale business. Students will gain knowledge about business decision-making skills and value of self-employment. An introduction to the national legal procedures, economic perspective and few concepts of globally sustainable practices are also covered.
Advanced Typography is a studio course focusing on typography as an expressive and functional vehicle and master typographic visual design. Students will apply a variety of typographic models and techniques. Emphasis is placed on developing an understanding of typographic values and the concurrent development of typographic design style. analyze, sequence, and hierarchy in the completion of graphic design projects for visual communication design media. Expanding concepts introduced in typographic Core, develop more advanced techniques for working with texts in various contexts and formats
Introduction to Psychology familiarizes students to the fundamental principles of psychology which helps them to understand themselves and see how psychology addresses issues pertaining to everyday life to improve well-being and academic performance. It also helps them to explore specific mental strategies to enhance their aesthetic and creative thinking relevant in their own art and design projects.
This course traces the development of modern art from the late eighteenth century to the middle of the twentieth century. It explores the meaning of modern art in modern western cultures and discerns the stylistic innovations, modes of representation and changing definitions of art in society. The course focuses on the analysis of important icons and landmarks in painting and sculpture, and ideologies underlying the various movements of modern art. Furthermore, it will study the importance of cultural ideas and their relation to the development of aesthetic judgments in each artistic school.
Fundamentals of Oral Communication course enhances students’ ability to write, practice and deliver speeches within the area of art and design. This course helps students to effectively use verbal and non-verbal communication skills to deliver a variety of speeches. It aims at improving students’ ability to confidently and effectively communicate during their art/design juries, classroom presentations and workplace presentations beyond college.
Animation Design I course explores 2-D Cut-out animation techniques.  It focuses on how to produce animations using flat characters made from paper, card, stiff fabric or even photographs.
Web design is integral to digital media studies in graphic design. This course introduces web design development and serves as an extensive exploration of website navigation and interactivity. This course is taught through projects, discussions and critiques. GRA487 3D Animation Techniques This advance level animation course explores various animation techniques of three-dimensional modeling and rendering. Emphasis is placed on virtual design environments, imaging for animation and character development. This course is taught through projects, discussions and critiques.
The elective course is an opportunity to develop the student's performance by selecting one of the academic courses that support the student's learning and knowledge, this course will pursue the elective courses offered by the department, and the student can also choose one of the elective courses offered through the different majors of the college, provided that the academic advisor agrees to study this subject in a way that supports the study field
Visual Perception course focuses on the processes of the human brain to collect and interpret the visual information through the visual system. Describe the process of visual perception from the physical functions of the reflexes of the eye and the nervous system to the mental functions of the brain, involving memory and thought processes. Identify the processes and regulations of the visual data through the defined principles that control the visual perception. using visual perception principles to create attracted visual communication media.
Graphic Design Seminar - Digital course describes and evaluates appropriate strategies for undertaking research in visual communication, classes will help to embed visual research experience into contemporary practices. encourage learning through practical research and reflections on the design process by questions; which makes a dynamic link between visual research and practice. the course will provide how to analyze customer requirements to deliver a concise visual brief of problem-solving techniques.
Motion Design course provides students with the occasion to develop their creativity and innovative thinking skills in a complex media environment. Students learn how to create 2 and 3 dimensions animations, video graphics, , gaming, interactive presentations, and web development. according to the continues change of technology, the course seeks designers who can conform to new techniques and trends, as well as be skilled in compositing and visual effects.
Graphic Design I course introduces the study of creating brand identity that indicate the brand. It explores brand personality, user research, logo design, visual elements, and style guide. Provides students the chance to work deeply in corporate identity manual to meet the requirement of a design house. Enable students to design all visual communication materials through the creative approach of color, typography, composition and visual conventions for two-dimensional solutions. Employ the layout skills in single and multipage layouts for different graphic materials.
The digital marketing course equips students to promote and market their visual communication design services. It also aims at picking up more client works, from their networks to maintain a sufficient workload. This allows students to incorporate global or cultural factors and gain a better understanding of how various factors need to be considered in promoting and marketing their design services and products.
Graphic Design Senior Studies - Digital course involves market-centered learning strategies and project-based methods. The course provides a structure and criteria for visual communication solutions. It highlights the importance of visual thinking and visualization techniques through the process of communication design projects. Students will tend to have visual experiential learning styles, they will be encouraged to use their design skills to make sense of perception experience if possible. the student will conduct the design process based on the research of the seminar’s course- to generate the design theme and visual unification of design progress. They will exhibition for the project plus the portfolio review.
Art of Calligraphy course focuses on developing the Arabic alphabet visually to be used as an artistic type form of visual communication. The course will cover samples of Islamic calligraphy as a fundamental practice to understand the formulation of Arabic typeface. The student will have the chance to create a new Arabic font and examine the type’s legibility through calligraphic composition forms.
Advanced Interactive Design is a lab course teaches the concepts and techniques of interactive media design. Multimedia, navigation systems and information design are introduced. Emphasis is placed upon advanced Flash scripting, advanced interactive web design, interactive media and video game development. This course is taught through projects, discussions and critiques
Graphic Design Internship course introduces the students to the professional world of visual communications design. The students have to get an important experimental learning chance, typically with a governmental, nonprofit company, or community-based organization. choose a visualizations design firm, advertising agency or a web design firm to complete the required hours. student able to identify and apply for the occasion of interest. working in different climates rather than studios or educational labs.
This course will explore more unique personal and conceptual approaches for por6olio design. Students will have the opportunity to experiment within each recent project of courses they already studied. A responsive student will become familiar with traditional and digital mediums, the means of creating and delivering art, the skills of illustration and design, and the expectations of working as designer in the field.

Head of Visual Communication Department

I want to welcome you into the world of innovation and creativity. Now you are part of the hup of design creativity. you will have a great message is to provide your community with the best design solutions that contribute to the development of these societies throughout your design career.

Dr. Sherif Galal,
Head of Visual Communication Department
Scientific College of Design

Bashayer Al Zadjali
Visual Communication Instructor

Graphic Design

Dr. Noura Sellami
Assistant Professor

Graphic Design

Ms. Asma Khalifa AlHosni
Visual Communication Instructor

Graphic Design

1

Success in General Education Diploma or its Equivalent.

2

The student should get a minimum grade of C- in Design Studio I & Design Studio II courses.

3

The student should get C- at least in Introduction to Computer Graphics course

BS - Graphic Design - Digital

Tuition Fees

DurationCredit HoursFeesOther FeesSub Total
General Foundation Program 2 Semesters-2,575 OMR-2,575 OMR
Design Foundation Program2 Semesters332,475 OMR250 OMR2,725 OMR
Bachelor Degree6 Semesters997,425 OMR750 OMR8,175 OMR
Grand Total13,475 OMR

* Fees / tuitions are subject to changed accoridng to the college financial polcies / procedures and upon MoHERI approval

Finance Details

Oman Arab Bank

3128231666500

Bank Muscat

0313029205120016

Sohar International Bank

043020017921

*All payment are accepted through bank deposit.