Graphic design-Printing is one of the oldest forms of visual communication throughout ages. It aims to disseminate different kinds of information through an artistic mould that suits the designed product whether it is a newspaper, a book or any other type of printed visual communication. Similarly, one of the factors that contribute to the widespread of the printing graphic design is its flexibility in performing on different kinds of surfaces. These surfaces may include solid surfaces like glass, wood, etc., elastic surfaces such as rubber and its derivatives and the various kinds of textiles. The products vary due to the different types of designs like posters, brochures, packaging labels, book covers, book design and layout, banners etc. Printing design has achieved a resounding success especially by using graphic design programs and techniques that helped the evolution and flourish of this type of visual arts.

Program Objectives

• Gain functional competence with principles of visual organization, including the ability to work with visual elements in two and three dimensions; color theory and its applications; drawing, painting, calligraphy and photography.
• Enabling students to master all technical and practical aspects of Graphic Design and helping students understand the historical references as well as developments in Graphic Design. 
• Training students to operate with the most recent and relevant software in graphics, to solve different graphic design problems and applications through intensive studio work. 
• Demonstrate ability to create and develop visual form in response to communication problems, including an understanding of principles of visual organization, composition, information hierarchy, symbolic representation, typographic terminology, aesthetics, and the construction of meaningful images.
• Develop competence in various print design genres including poster design, identity system, branding design, advertising campaigns, publication design and packaging.
• Create consistent, visually appealing webpage designs using HTML and other scripting language using Adobe Flash and Adobe Dreamweaver.
• Learning the ability of how to combine visual elements into interactive contextual designs, as well will practice core skills of developing motion and animation design to deliver the message.
• Understanding and application of English composition, business writing, psychology, marketing and art history in a design context.

Program Learning Outcomes

• Produce a body of work suitable for seeking professional opportunities in the field of printing design.
• Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
• Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
• Evaluate work in their field, including their own work, using professional terminology.
• Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
• Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design.
• Manipulate the different printing process techniques and Implement the prepress and post press process.
• Promote creative thinking and apply basic formal design concepts, principles and problem-solving techniques to projects in a variety of media.

Career Opportunities

• Gain employment in a range of fields including advertising design, publishing, packaging and exhibition design.
• Find employment as freelancers in a range of fields such as printing, media, education, publishing such as newspaper, magazines and tourism.

Graphic Design-Digital program is the process of visually communicating ideas and information through the use of typography, footages and interactive design in digital environment format. It is a multifaceted discipline, which encompasses a variety of contents and media. Duties of the graphic designer include animation, motion design, information graphics, visual identity, web design, plus digital graphics solutions for all media types. Scientific College of Design provides a comprehensive education within this ever-expanding discipline and strives to prepare proficient, imaginative, and resourceful graphic designers with critical minds to evaluate their own work, its place in the professional arena and in the larger community, which they are meant to serve. The college offers digital art & design in depth to build futuristic minds and un-leash student’s creativity.

Program Objectives

• Foster an environment of creativity and enquiry in which students can acquire skills and develop artistic direction.
• Prepare students as future design leaders who have the ability to inform, guide, clarify, promote, and empower through visual dynamic form.
• Provide a learning environment in which innovation, invention, and originality can be developed within a range of different but closely related graphic design-digital tracks.
• Prepare a generation of graphic designers-digital in-tuned with the domestic artistic spirit and mind set yet connected to contemporary trends in the field.
• Promote a multidisciplinary vision, which facilitates the ability to translate ideas into visual messages that inform, persuade, and incite individuals and audiences to action.
• Students will learn the ability how to combine visual elements into interactive contextual designs and will practice core skills of developing motion and animation design to deliver the message.
• Create consistent, visually appealing webpage designs using the latest interactive/web design programs.

Program Learning Outcomes

• Solve design problems to develop graphic design media that are demonstrating knowledge of form and content.
• Design and generate video and/or animations in a multimedia project using computer applications for digital media/multimedia projects appropriate. communication skills
• Demonstrate knowledge in the field of web design, working in HTML Coding; develop web page and interactive tools, to make a complete interactive website including multimedia elements.
• Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
• Develop graphic design media that are demonstrating knowledge of visual hierarchy of type and image in three-dimensional compositions that leads the audience through a sequential reading of multiple surfaces.
• Demonstrate knowledge of the physical structure of the visual system, including the eye, receptor cells, important visual pathways, brain structures.
• Demonstrate and understanding of traditional 2D/3D animation and digital film development processes using the most up to date industry tools and techniques.

Career Opportunities

• Gain employment in a range of fields including Games and Mobile Apps.
• Find employment as freelancers in a range of fields such as marketing, TV media, education, e-publishing and information technology and more society segments.
• Manage and produce privately an animated sequence for a television program, and interactive CD- Rom for Government/Private sectors.

The word “animation,” derived from the Latin word animate, is frequently associated with web and entertainment industries such as film, television, and game design. Animations can also be used to instruct and inform, particularly when a process is communicated more easily through visualization than through the written or spoken word. Animation is comprised of a sequence of static images, strung together to provide the illusion of movement. 2-D and 3-D computer animation today use a variety of different techniques and technologies ranging from flash to motion capture. When compared to stop-motion or traditional hand-drawn cell animation, these modern techniques have the ability to simulate highly complex and far more realistic movement sequences.

Program Objectives

• To seek a liberal arts education designed to acquaint the students with leading ideas and issues that steer and shape the arts.
• Develop creative, intellectual and practical skills to grow aesthetically &professionally.
• Develop an advanced broad base of theoretical knowledge and necessary practical skills to create the illusion of life and motion.
• Provide a platform to develop sophisticated and contemporary design solutions and contribute to the ongoing development in the discipline.
• Enhance the student’s sense of imagination, creative personal expression and their pursuit for excellence.

Program Learning Outcomes

• Elucidate privilege in professional skills, artistic view, innovation, and a high understanding of the arts and other manifestations of practical achievement for their career.
• Acquire professional and technical skills required for the creation of animation.
• Be conversant and critical in contemporary and historical issues in the discipline.
• Provide a platform for graduate studies in animation and graphic design. Be competitive in numerous career opportunities in local, regional, and international markets.